An upcoming update to iMessage includes iOS Business Chat, a “powerful new way for businesses to connect with customers directly from within Messages,” according to Apple. Making iMessage a go-to interface for business-consumer interaction. The introduction of P2P will let users send each other money via iMessage, a move that will help Apple’s messaging platform compete against Venmo, Facebook Messenger, and other apps touting P2P functionality. Peer-to-peer (P2P) payments via iMessage with Apple Pay.Here are a few more ways Apple is making iMessage more functional: For instance, Fandango’s iMessage app lets users look up movie times and locations from within the iMessage window. The company introduced iMessage apps in September 2016 as a way for developers to get the most important parts of their apps in front of iMessage users. The increasingly functional platforms are also making it less necessary for users to spend time in other apps, which could begin cutting into revenue derived from the App Store.Īpple’s working on developing iMessage into a functional and multipurpose platform that consumers can use to conduct a range of activities. Messaging apps are grabbing more and more of smartphone users’ attention, eating into mobile time spend. IMessage is a long-term strategic play by Apple to prevent chat apps from taking away important user time and activity. The estimates propose that while Apple is often left out of the chat app ecosystem, it could be the most used platform and one of the best for brands and developers to reach US consumers. That’s compared to 14 messages over Facebook Messenger, and 8 snaps on Snapchat.
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